Even in the most remote parts of the world, there is still some access to the Internet. Everywhere you look, you’ll see people using smartphones to access the Internet and social media.The opportunity to build or grow an organization using the power and reach of the Internet is exciting.
Billions of users log on every day and you have the chance to reach the fraction that’s interested in the value you offer. The key is understanding how to pique their interest. Hype is not how you build a loyal and engaged following online.
Here are three secrets to building in a way that separates you from companies that make promises but don’t deliver.
Even if it makes you look bad, be transparent. People connect with you when they feel like they see the full picture.Don’t put yourself on a pedestal. Yes, you have accolades but cramming them down your audience’s throat doesn’t build a connection.
You have to balance. Have an about page on your website that’s a little more personal. Answer email and social media messages as your team has time. Acknowledge what you don’t know. There are always ways to improve. If you don’t know some thing, be transparent.
It takes research and a commitment not to lower your standards. There are many good examples of consistently delivering excellent content.Stand out by going over-the-top for your a
udience. They will notice and you will stand out.
Treat everyone you encounter with respect. When you build a loyal and engaged following online, they will tell others and your reach will grow. This gives you the opportunity to make a greater impact. Stand out.