The lifeblood of any organization growing is new business. If you want your company to grow online, you have to attract new customers. Repeat business is great but to get there, they first have to become customers.
There are some very simple things you could do that would consistently bring in new business online in a cost effective way. Constant growth from many sources is the key to operating a healthy digital marketing plan.
1. Connect. Customers buy from who they know, like and trust. The legendary Peter Drucker said, “People buy with their hearts, not their minds.” If a visitor to your website doesn't feel that personal connection, chances are they’re not going to buy from your company.
One of the most visited pages on any website is your "about'' page. While we certainly want to list accomplishments, you don’t want to make people feel like you’re talking to them from a pedestal. If they get that feeling, they’re already gone.
Every company website is different but simple things like talking about the founders and their efforts to start the business are more interesting than a list of accomplishments. Get more personal. Start that process of getting people to know, like and trust you.
That means, it has to be simple and clear about what you are encouraging a new visitor to do. Simplify as much as possible. A great example of this is the wildly popular website Zen Habits, which Time magazine listed as one of the 25 best websites in 2010.
The website boasts more than a million readers. Visitors love its simplicity. Not every website can be that simple, but chances are, there are ways to simplify your website. That will create a better user experience for potential new customers.
Let the new customer know what your organization offers, show them results they would get, and offer testimonials from people satisfied with what they bought from you.
That information does all the selling for you without coming off as pushy.
Ask customers for honest feedback in the form of a testimonial or review. Get more video testimonials. Display them proudly. New customers will feel more comfortable making that decision to buy.
These sequences run 24/7.We live in an exciting time in which the Internet and social media have created a huge marketplace for new business. These simple tips will help you do just that. Take advantage of social media and the Internet to find the new customers who are waiting for you.
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